New York, NY, United States (AHN) – Lady Gaga and Giorgio Armani have formed a multimillion dollar partnership that will involve the legendary designer making the costumes for the leg of the singer’s tour starting in December.
The iconic, 76-year-old Italian fashion designer did something unusual and dressed Lady Gaga, known for her adventurism in fashion, in a crystal-encrusted silver hoop dress with orbiting rings for the Grammy Awards. He then started designing costumes for her videos for her – the bondage-style black leather costumes in the racy “Alejandro” video were Armani – and must have evolved into the partnership for Gaga’s tour costumes.
Armani seems to be the designer of Gaga’s choice as of late; he designed the black rubberized dress with spikes sticking out which the singer wore to the MTV Video Music Awards in Los Angeles more recently.
Armani’s designing deal with the 24-year-old pop star is reportedly an effort by Armani to rejuvenate his business.
“A huge company like Giorgio Armani has the duty to always be alert to trends and what appeals to young people,” Roberta Armani, Armani’s niece and head of VIP relations, told the Wall Street Journal. “It helped to see how the world is through Lady Gaga, the way she uses Facebook and Twitter.”
Although there is still very little information on what the pair’s collaboration will involve, Gaga is the first star that Armani has designed a specific gown for. Celebrities who have previously worn his label have chosen from existing collections.
“It wouldn’t be possible to give Gaga a look from the collection because she wears pieces of art. It’s theatrical,” Roberta said.