New York, NY, United States (AHN) – Chanel is not afraid of a lawsuit. The fashion powerhouse is going after any writer, editor, even blogger that uses its label’s name as an adjective to describe something.
With fashion weeks all over the world in full force – first New York, then London and soon Milan – Chanel is cracking down on policing its brand. The company took a full-page ad in Women’s Wear Daily that read:
“A note of information and entreaty to fashion editors, advertisers, copywriters and other well-intentioned mis-users of our Chanel name: Chanel was a designer, an extraordinary woman who made a timeless contribution to fashion. Chanel is a perfume. Chanel is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry. Chanel is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things. Although our style is justly famous, a jacket is not ‘a Chanel jacket’ unless it is ours, and somebody else’s cardigans are not ‘Chanel for now.’ And even if we are flattered by such tributes to our fame as ‘Chanel-issime, Chanel-ed, Chanels, and Chanel-ized’, PLEASE DON’T (sic). Our lawyers positively detest them. We take our trademark seriously.
Fashionista.com followed up on this story and spoke to an attorney at Rothwell, Figg, Ernst and Manbeck. The firm represented Valentino in a trademark case that lasted 16 years.
The attorney said Chanel is simply trying to prevent their brand’s name from becoming generic, like Xerox or Kleenex.
“They have to do [this], because if they end up in court with a trademark issue and they can’t prove to a judge that they’ve been trying to protect their brand, they will lose credibility,” the attorney stated.
With Chanel cracking down on every time Chanel is written about and whether or not it’s used in a descriptive way for something that is not Chanel, hopefully fashion writers everywhere take note, or obtain permission from the company to use “Chanel” in a descriptive way. Otherwise, despite the fact that Chanel is an iconic brand and many fashion designers might strive to have their clothing look like Chanel clothing, to have it be described that way could result in a lawsuit.