New York, NY, United States (AHN) – Want to smell like Lady Gaga? The Grammy Award-winning singer, who has recently appeared in a controversial meat dress, has signed a licensing deal with fragrance giant Coty Inc.
Senior VP of global marketing Stephen Mormoris told WWD that the agreement was finalized last week, with Gaga’s first women’s scent expected to be launched in spring 2012.
The first release will be under her name.
Gaga, who is known for her eccentric fashion as much as her chart-topping music, recently won eight moon men at the MTV Video Music Awards.
She follows other celebrities who have released their eponymous scents under the brand, including Celine Dion, David and Victoria Beckham, Halle Berry, Tim McGraw, Kylie Minogue, Shania Twain, and the women of “Desperate Housewives.”