New York, NY (September 14, 2010) – In the digital era, news and information has become omnipresent. According to the McKinsey Report, “an average consumer relies on 16 different branded online news sources a day with many people spending between one to two hours daily searching the Web for news.” For women, the Internet is one of the fastest growing sources of health and beauty information. More than ever, women are empowering themselves with the knowledge and awareness to make healthy and safe decisions about their own wellbeing.
“Women are embracing the concept of the informed consumer and using their Web-surfing skills,” says Julie Springer, President of EndlessBeauty.com, the first health and beauty Web site that focuses on a healthier approach to beauty. “The Internet gives women a desire to learn, and they are constantly seeking out new and interesting sites.”
For those seeking a reliable and responsible digital experience, EndlessBeauty.com provides women with multiple digital platforms that connect them with a community of beauty and health experts. This revolutionary new site allows women around the world to connect, share ideas, and seek advice.
According to Julie, “the Internet has become a go-to source for women looking to educate themselves on various topics relating to their health and wellness. This never-ending flow of information can be daunting. EndlessBeauty.com aims to provide our members with content that helps them look and feel their best, regardless of their age or life stage.”
BeautyVision™: EndlessBeauty.com’s YouTube Channel
Launched in August 2010, Beauty Vision is EndlessBeauty.com’s branded YouTube Channel. It features how-to videos, celebrity coverage via global correspondents, and product reviews/trend forecasting by EndlessBeauty.com’s content partners.
EndlessBeauty.com’s BeautyCalls iPhone App
Launched in March 2010, EndlessBeauty.com’s Beauty Calls iPhone App provides users with “Beauty Moments” beauty tips and “Beauty Saver” digital coupons. The “Beauty Saver” function is the first-to-market digital coupon targeted to women that is redeemable at the point-of-purchase and incorporates barcode functionality.
Beauty Calls is available through the iTunes App Store for 99 cents and features a virtual beauty consultation based on the user’s profile, customized to their unique attributes. Beauty Calls is also available as a free App, offering both “Beauty Moments” and “Beauty Saver” features.
EndlessBeauty.com Upcoming Monthly Themes
September: Body Image
Every fall season designers introduce their new Spring Collections to a host of beauty and fashion insiders. With so many uber-thin models in the spotlight, women inevitably are exposed to body images that are unrealistic to achieve. EndlessBeauty.com has taken note and placed a focus on Body Image for the entire month of September. Content will include:
o Skincare, hair and beauty secrets from women paid to look good: models
o Body confidence tips from women in the spotlight
o Non-invasive plastic surgery: is it really gentler on your body than the traditional kind?
o Body image in your 20s v 30s: how it radically changes
o The scary truth about foreign plastic surgery
o Which body has the best sex?
October: Breast Cancer Awareness Month
One out of every eight women will be diagnosed with breast cancer, and far more will be affected by it. Luckily, breast cancer is one of the most widely-supported women’s issues, and EndlessBeauty.com will spend the month of October exploring the emotional, social and consumerist effects of breast cancer. Content will include:
o The state of breast cancer research: is a cure even possible?
o Product roundup (must donate 90-100% of profits)
o Are there “pink” breast cancer products that support the cause but contain carcinogens?
o We talk to a woman who has now had breast cancer twice – 13 years apart
o Natural health and lifestyle changes that are thought to lower breast cancer risk
The Experts Behind EndlessBeauty.com
EndlessBeauty.com has tapped into some of the health and beauty industry’s top experts to create a “Panel of Experts” to advise on industry matters, provide content, and help set the tone of EndlessBeauty.com
Dr. Howard Murad, Skin Care: Dr. Murad is a board-certified dermatologist, pharmacist and Associate Clinical Professor of Medicine (Dermatology) at UCLA and is widely acknowledged as one of the world’s foremost authorities on skin health. He is the founder of Murad and helps define the vision and direction for the company. Dr. Murad provides direct oversight to the Murad Inclusive Health Center® and Spa, Murad Medical Group and Murad Research Laboratories and travels the world speaking both as a brand ambassador and skin-health educator.
o Dr. Rebecca Giles, Skin Care: FIX Malibu founder Rebecca Giles, M.D. is known amongst her colleagues and clients for her discretion, meticulous attention to detail and her unparalleled skill in the cosmetic dermatology arena. With over 10 years experience in the medical field, Dr. Giles served as medical advisor to Aura Skinspa in San Francisco. She has been featured in magazines and television, including W Magazine, Vogue, Los Angeles Magazine, and FOX News. She is a member of the American Medical Association (AMA), the American Academy of Cosmetic Surgery, the International Academy of Cosmetic Dermatology, and the American Society of Lasers in Medicine and Surgery (ASLMS).
Zena Shteysel, Make-Up: Shteysel, a seasoned makeup artist who has worked on some of Hollywood’s most popular TV shows, as well as several feature films, is definitely in demand. In addition to creating glamorous looks for an ad campaign shot by celebrated photographer, Annie Leibovitz, Shteysel has beautified celebrities such as Laila Ali, Mel B, Kim Kardashian and Kelly Osbourne. After eight seasons with Dancing with the Stars, Shteysel was the recipient of a prestigious Emmy for her top-drawer work.
Jackie Keller, Health & Wellness: Keller is the Founding Director of NutriFit, LLC, Los Angeles’ premiere healthy food company. For more than 20 years, Jackie has shared her nutritional expertise with some of the biggest names in Hollywood, including Reese Witherspoon, Julie Benz, Daisy Fuentes, Channing Tatum, Natasha Henstridge and Blair Underwood. Jackie is a licensed and certified wellness coach, nutrition educator and Le Cordon Bleu-trained culinary expert. She is also the author of Body After Baby The Simple 30-Day Plan to Lose Your Baby Weight Fast (Avery/Penguin Group; May 2007), and Cooking, Eating & Living Well, a cookbook and guide to nutrition-related lifestyle change.
Steve Jordan, Fitness: Jordan’s rich and varied professional experience began with a position that proved to be very influential in Steve’s overall career path; fitness professional with the White House Athletic Center in Washington, DC. While training high-level members of the United States government, Steve applied his “Three Pillars of Success” (motivation, inspiration and education) in rewarding efforts to revitalize the physical fitness of key members of our government. Along his career path, Steve was appointed the position of Educator at the National Academy of Sports Medicine (one of the world’s leading education and certification organizations) where he trained fitness professionals on the cutting-edge exercise science he uses in his programs.
EndlessBeauty.com is the first health and beauty website that focuses on a healthier approach to beauty. Founded in 2009, EndlessBeauty.com provides important and engaging content across multiple relevant digital platforms preferred and visited by women: web, mobile device, video, and social media. For more information, please visit www.endlessbeauty.com.
About Julie Springer, EndlessBeauty.com President and Co-Founder
With almost 10 years of experience leading the high-profile public relations efforts and branding for Fortune 50 companies, Julie finally found her passion in the health and beauty industry and achieved her dream in March 2010 when EndlessBeauty.com went live; a health and beauty website that advocates for a healthier approach to beauty.
A one-time model and fitness instructor, Julie’s enthusiasm for wellness helped shape her ideology on the importance of a healthy lifestyle having a direct effect on beauty. At EndlessBeauty.com, Julie serves as President and Chief Operating Officer overseeing the company’s day-to-day operations, P&L and strategy.