Century City, CA, United States (AHN) – Gleeks can now dress up like their idols. Twentieth Century Fox Consumer Products and department store chain Macy’s have announced the launch of their exclusive “Glee” apparel line, based on the hit Fox musical comedy series.
The clothing range, from Awake Inc., features an extensive line that includes music-inspired designs and sporty athletic apparels such as t-shirts, fashion tops and hoodies priced from $19.99 to $34.99.
Macy’s translates the popularity of the show with in-store Glee vignettes, with each including a JAGTAG promotion where consumers can unlock mobile content.
The retailer also rolls out a creative window design display in select stores across the country. The crown jewels of the window program will be shown at chosen retail locations, including Herald Square, NY; Union Square, CA; State Street, IL; Miami Dadeland, FL; South Coast Plaza, Orange County and the Beverly Center in Los Angeles.
These locations features multiple themed windows inspired by the show, and will highlight key scenes from the series and the characters’ actual wardrobe.
Macy’s Exec VP of Marketing, Martine Reardon, said, “In just a short period of time, Glee has inspired millions of fans. It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores.”
“There’s something so refreshing about Glee, and we are committed to channeling that into exclusive fashion merchandise that will impassion Glee fans across the country.”
The Glee apparel program, which hit Macy’s August 15, will also launch through the juniors section on Macys.com on September 14.
Gleeks who are interested in Glee t-shirts can email their t-shirt size and home address to email@example.com for a chance to win one.