NEW YORK, NY (September 9, 2010) – For its third season, The GreenShows Eco Fashion Week will present ten fashion designers committed to environmental and social responsibility, September 12-14 during New York Fashion Week. The GreenShows will take place at Metropolitan Pavilion’s new eco-conscious venue, The Metropolitan Suit, centrally located in the heart of Chelsea at 123 West 18th Street, 2nd Floor.
The GreenShows at Metropolitan Pavilion is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion during New York Fashion Week. This 3-day event will feature a selection of fashion designers who have been given the opportunity, support and resources to show their collections under one roof.
The ten designers selected to show at The GreenShows at Metropolitan Pavilion are Samantha Pleet (New York), Susan Cianciolo (New York), Bright Young Things by Eliza Starbuck (New York), Ashton Michael Black Label(Los Angeles), Lavuk by Natasha Gindin (Los Angeles), JoAnn Berman (New York), Auralis (New York/Puerto Rico), Luis Valenzuela (Miami), Dress Reform (New York), Milliners Guild (New York). For information about the designers and complete schedule, visit www.thegreenshows.com
“This is an exciting time for The GreenShows and for the selected designers to have this platform to show their creations on an international level during New York Fashion Week. Its importance in the fashion industry lies in the creations and philosophy of each of the designers, who demonstrate that high fashion can be achieved with minimal impact on the environment. There are many interpretations of what sustainable fashion is and knowing that responsible options exists, consumers will be able to make informed decisions.”–Eric Dorfman, Producer and Creator of The GreenShows
The 3-day event is sponsored in part by Metropolitan Pavilion–a 55,000 sq ft, 4-floor special events venue that has become a central location for fashion shows and as a career starting point for several designers who have become household names. The Metropolitan Suite, an 8,500 sq ft space located on the 2nd floor, is retrofitted with eco-friendly flooring, LED lighting, and employs a stringent waste and recycling program. Metropolitan Pavilion is committed to environmental practices within the limits of a landmark building. For more info visit www.metropolitanevents.com
"As a special events venue, we are committed to sustainable design which is why we are proud to support The GreenShows at our venue. And as a hub for fashion week events, we hope our venue is able to further The GreenShows mission to give fashion designers the opportunity to show their runway collections at an international level during New York Fashion Week."
–Shelly Taggar, Vice President of Sales and Creative Services at Metropolitan Pavilion
James Vincent, Director of Education and Artist Relations for The Makeup Show NYC, together with luxury mineral based makeup line Youngblood Mineral Cosmetics will create the unique makeup looks for each of the designers at the show. The Makeup Show NYC is an annual pro-driven trade show that offers resources and educational programs for makeup professionals. Hair Room Service, an exclusive agency that brings the salon experience directly to the client, will style hair for each of the shows. For more information visit www.themakeupshow; www.ybskin.com; www.hairroomservice.com
For media inquiries, interview opportunities and accreditation to attend the shows, please contact STATE Public Relations at 646.714.2520, Ryan Urcia at email@example.com or Kristina Ratliff at firstname.lastname@example.org
ABOUT ERIC DORFMAN, PRODUCER AND CREATOR, THE GREENSHOWS
Eric Dorfman is the founder of EdMedia Inc. EdMedia has created some of the most interactive, ambient and innovative marketing events for leading national and international brands. EdMedia has worked extensively with top fashion brands on a variety of projects, and was involved in the launch of “Project Global Tradeshow,” Supima Pop-Store, and the Filativa Fashion Show. In addition, EdMedia helped to launch the leading magazine titles Nylon, Swindle and America, and creatively produced the ultimate in Oscar Week luxury – Flaunt House.