New Partnerships with Tory Burch for Cardmember-Only Fashion Event and Bill Sofield as New Skybox Designer Showcase Deeper Fashion Experiences
NEW YORK (August 26, 2010) – American Express announced today its full lineup of enhanced fashion experiences and exclusive Cardmember offerings during Mercedes-Benz Fashion Week. From teaming up with Architectural Digestand renowned interior designer Bill Sofield to design the much-buzzed about Skybox space, to partnering with one of the industry’s most successful designers, Tory Burch, for an exclusive Cardmember-only event, American Express is once again providing unparalleled access into the industry for its fashion savvy Cardmembers. Starting today, Cardmembers can purchase packages to experience Mercedes-Benz Fashion Week unlike ever before at americanexpress.com/entertainment.
“This season, American Express is proud to offer our Cardmembers a wide range of fashion focused events that will bring them closer than ever before to the designers they love,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We’ve already seen a very real demonstration of our Cardmembers’ passion for fashion with the extremely fast sell out of early access tickets to Fashion’s Night Out: The Show”
Exclusive Tory Burch Presentation Event
On Wednesday, September 15 at 9:30PM, American Express Cardmembers will experience an exclusive viewing of the Tory Burch Spring 2011 collection. The fashionable evening will feature models styled in spring looks, initially presented earlier that day at Mercedes-Benz Fashion Week. Cardmembers will have the opportunity to hear from Tory and learn about the inspiration behind the upcoming collection. Cardmembers can purchase tickets to the event, featuring live music by renowned DJ Cassidy, starting today atamericanexpress.com/entertainment. 100 percent of the proceeds will go towards the Tory Burch Foundation, which Tory launched in 2009 to provide economic opportunities to women and their families in the US. In partnership with ACCION USA, the foundation empowers women to start, sustain and grow their own businesses through microfinance.
Social Media Access to the Pulse of Fashion
American Express continues to support its Cardmembers’ passion for fashion and share that enthusiasm via social media through its newly designed physical and virtual spaces. This season’s lobby space will allow Cardmembers and show attendees alike to interact via Twitter through the specially enhanced multimedia wall. Connect with @americanexpress and check out the American Express Twitter Wall, which will display tweets in real time from those using the #AMEXMBFW tag from top industry voices, Skybox experts and Independent Fashion Bloggers, giving fashion goers instant insight and access to the many happenings during Mercedes-Benz Fashion Week. In addition, select designers will provide even deeper access by showcasing exclusive inspiration images and messages that helped formulate their collection hitting the runways this season.
Also this season, American Express has partnered with Twitter to create the first-ever Twitter Event Hub, providing fashionistas everywhere the opportunity to interact directly with top designers and industry insiders, while also getting access to the best runway moments of the week as they happen.
Skybox Soars with Style from Bill Sofield
Perched high about The Theater and The Stage, the American Express Skybox will hit stylish new heights this season with a rich and layered new look created by one of the world’s leading designers. American Express, in partnership withArchitectural Digest, has commissioned renowned interior designer Bill Sofield to customize this year’s exclusive hideaway, infusing a sense of subdued opulence that complements the move to Lincoln Center.
“I’m thrilled to work with American Express and Architectural Digest to design this highly sought after Skybox space,” said Bill Sofield. “I wanted to create a lavish atmosphere that brings together the energy and action of the front row, and reflects the chic sophistication that Mercedes-Benz Fashion Week entails, particularly with its new home at Lincoln Center.”
Hosted by style icon Kate Nobelius, the American Express Skybox will once again provide Cardmembers with an unparalleled vantage point of the runways, connect them with the industry’s biggest names and allow them to mingle with the who’s who of the world of fashion and style. These coveted premium access packages for Platinum Card® and Gold Card members are available now at americanexpress.com/entertainment.
Independent Fashion Bloggers (IFB)
American Express will once again partner with Independent Fashion Blogger community, as part of its enhanced social media offering. In partnership with the IFB, American Express will host the second annual “Evolving Influence” blogger conference taking place on Thursday, September 9 at the Hudson Hotel in New York City. The full day event, co-moderated by IFB founder Jennine Tamm Jacob, will feature a panel of industry heavyweights including Style Bubble, Cupcakes & Cashmere, The Cut, Bryan Boy, Bloglovin’ and more*. In addition, American Express will host tweet-ups, twitterviews and various other social media activities throughout the week to help further connect Cardmembers everywhere with the excitement and energy of Mercedes-Benz Fashion Week at Lincoln Center.
Fashion’s Night Out
Cardmembers can take advantage of an exclusive American Express offer during the second-ever Fashion’s Night Out. Register your eligible American Express Card at americanexpress.com/entertainment to receive a $100 statement credit when you spend $500 at a participating retailer, anytime from September 2, 2010, and continuing through Fashion’s Night Out on September 10, 2010. Participating New York City retailers include Tory Burch, DVF, Intermix, Theory, Helmut Lang, and Domenico Vacca.
Council of Fashion Designers of America (CFDA)
American Express proudly continues its support of emerging designers in the industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). Proceeds from the sale of Skybox packages will go towards the American Express donation.
To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and visit americanexpress.com/entertainment.
*List subject to change
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress,twitter.com/americanexpress and youtube.com/americanexpress.