Costa Mesa, CA, United States (AHN) – Maybe it’s because of the name of the album, but the clothing company Hurley is partnering with both PacSun and Weezer to help promote the album, “Hurley,” as well as Hurley clothing.
Weezer’s new album “Hurley” is coming to stores on September 14, and the band is building as much momentum as possible. Fans can pick up exclusive pre-sale copies of the album from September 10 through the 14th at PacSun stores.
PacSun and Hurley have partnered together for a “Rocks You Back to School” campaign to offer limited edition clothing and exclusive access to purchase the album before the official release date. The clothing will include Weezer-inspired men’s and women’s wovens, t-shirts, and hoodies.
In addition to having pre-sale copies of the album “Hurley,” PacSun will also be hosting nationwide in-store listening parties presented by Hurley and Weezer, inviting fans to listen to the album before it’s available in stores, including the album’s first single “Memories.”
The listening parties will kick off on September 10 at 6pm at all PacSun stores, and will include a greeting and track by track commentary about the recording process from the band.
In addition, between September 10th and October 15th, those who purchase the exclusive Hurley/Weezer clothes at PacSun will receive a free download card with bonus content. With that card, one lucky fan will win a lunchtime concert with Weezer at their middle school, high school or college.