Cincinnati, OH, United States (AHN) – Country music star Carrie Underwood has been named as the first-ever North American celebrity ambassador for the facial skin care brand Olay. The Grammy winner will be fronting campaigns and will represent a line of products for the brand.
Underwood will work with the brand to launch their “Challenge What’s Possible” campaign, which is scheduled to debut later this year.
The brand is also a sponsor of the singer’s “Play On Tour” shows this fall.
She said, “I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years. As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin.”
“I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved.”
“Olay’s inspiring campaign echoes my beliefs.”
Underwood joins well-known Olay brand ambassadors around the world, which include Maggie Cheung in Greater China, singer/actress Lucero in Latin America, and Thandie Newton in the U.K.