Stockholm, Sweden (AHN) – It’s official, H&M is collaborating with French high fashion house Lanvin. The Swedish fashion retailer announces that the new line, designed by Lanvin’s artistic director Alber Elbaz and head of menswear Lucas Ossendrijver, will go on sale in November.
The new range will be unveiled on November 2 through a special film, which will be available for public streaming online at www.hm.com. It will be launched three weeks later on November 20 in North America and on the 23rd in the rest of the world.
Elbaz said, “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.”
“This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
H&M previously unveiled collections designed by Karl Lagerfeld, Stella McCartney, Commes des Garcons, and Sonia Rykiel.