New York, NY, United States (AHN) – Shoemaker Skechers has been served with a class action lawsuit targeted against the company’s Shape-Ups toning shoe line. The suit alleges the company is falsely touting the health benefits from wearing the shoe.
The shoe that has a curved “rocker” portion on the bottom are sold for upwards of $100.00 and are marketed under the belief that they can aid in weight loss.
The company’s research team says that wearers of the specially designed shoe have shown more weight and body fat loss versus wearers of traditional flat soled shoes.
Reportedly Skechers unique design makes wearers muscles work harder. However a research study conducted by American Council on Exercise discounted those claims became a news story precipitating the two suits filed against the company.
“Toning shoes appear to promise a quick-and-easy fitness solution, which we realize people are always looking for,” says ACE’s Chief Science Officer Cedric X. Bryant, Ph.D. “Unfortunately, these shoes do not deliver the fitness or muscle toning benefits they claim. Our findings demonstrate that toning shoes are not the magic solution consumers were hoping they would be, and simply do not offer any benefits that people cannot reap through walking, running or exercising in traditional athletic shoes.”
Leonard Armato, president of Skechers’ fitness group believes his firm has been unjustifiably attacked by a couple of random experts and what he calls “one flimsy study,” in published reports.
The company is fighting the allegations and views the suit as simply an attempt to extort money out of the company.o