London, England, United Kingdom (AHN) – Harrods and the British Fashion Council announced Amelia Chester and Jessica Madden as the winners of the store’s annual graduate designer competition.
The two win a year’s paid internship at the store, working alongside Harrods’ buying team on design, development and retail experience.
The judging panel, which included Harrods’ Marigay McKee and BFC CEO Caroline Rush, chose both winners after failing to make a decision on one.
“I am thrilled that through this new initiative in partnership with the BFC, Harrods will offer graduates the opportunity to experience the fashion business first hand,” McKee told Vogue. “Both of the finalist’s presentations perfectly captured the Harrods customer, showing different strengths. We loved Amelia’s beautiful womenswear illustrations of classics with a twist, whilst we were impressed with Jessica’s commercial childrenswear designs. Choosing one winner proved impossible, so we decided to offer them both an internship. We look forward to having them on board.”
Course tutors from the UK’s leading design courses nominated the strongest graduate students’ portfolios, which were then presented to the judging panel. The winners were chosen based on their final year work, a written case study and presentation demonstrating an understanding of the stores product and customer base.
Out of 27 nominees, Chester and Madden emerged winners.