NEW YORK, NY (8/25/2010) CHIC.TV Films is proud to announce the release of Craeft – Ports 1961 – New York Fashion Week – Fall 2010. The fashion documentary provides an insider’s view into the nail-biting process of creating a succesful runway show for Fashion Week at Bryant Park.
Twice a year, the New York fashion community gathers for Fashion Week, the industry’s biggest event. During this whirlwind week, American designers premiere their collections to the judging eyes of the press, buyers, and clients. Each runway show, which typically lasts no more than twelve minutes, takes months of long working hours and extensive man-power to prepare. Craeft is a fashion documentary which grants a unique behind-the-scenes look at the process of preparing a fashion week show.
Cameras take you inside the studio of Ports 1961, as Tia Cibani creates her last collection as Creative Director of the brand. The film allows a rare look into the world of runway models, casting, styling, PR, and the backstage chaos during show-time. When limited time and an impending snowstorm threaten to ruin months of hard work and preparation, it becomes crucial to push past worries and focus on creating a faultless show during one of the most hectic and glamorous weeks of the year.
“CHIC.TV has covered the New York Fashion Week for the past eight seasons, mostly through short clips.” says Rami Rinot, Director/Producer of Craeft and CEO of CHIC.TV “I have always felt that there is a bigger story here, a story about the total commitment and intense preparation it takes to produce a successful runway show. Craeft is this story. The team at Ports 1961 gave us unparalleled access and through them we’re able to show the audience what really happens in castings, fitting, hair and makeup, backstage, on the runway, and also the very important element of seating arrangement of editors and trade.”
Craeft is a film made primarily for the web, and will launch today on Hulu Movies (http://www.hulu.com/craeft). Later the film will air on selected CHIC.TV Syndication partners including YouTube Movies and will be available on DVD.
“Hulu had been a premier partner of the CHIC.TV Syndication Network, and we feel that Hulu Movies is an ideal platform for Craeft, CHIC.TV’s first film” says Dylan Tuccillo, Director of Videography at CHIC.TV “Following the success of Craeft we are planning additional films featuring the fashion and beauty industries.”
Craeft features Ports 1961 former creative director Tia Cibani, President Jacqui Wenzel, Vice President of Public Relations Tony Alcindor, Lou Lacovelli of Atelier PR, stylist Tu Ly, Elle creative director Joe Zee, and socialite and reality star Olivia Palermo.