New York, NY, United States (AHN) – Retail giant Target is set to launch their Target Fall 2010 collections with a larger-than-life fashion show at The Standard, New York. Target Fashion Spectacular, a part-fashion show, part-light show, will be taking over the hotel on August 18.
Sixty-six dancers dressed in the latest styles are expected to perform choreography synchronized with fast-paced lighting patterns to an original music in 155 rooms of the venue.
A presentation will simultaneously be held at the street level where models wearing 25 of the newest looks from the fall Target collection will appear in a nine-room replica stage that mirrors the hotel’s windows.
For guests that won’t make it to the New York event, there will be a live streaming broadcast at the retailer’s Facebook page.
Senior VP, Target, Trish Adams said, “Target wanted to capture the excitement of our affordable fall fashion collections in a way that no one has seen before. Using New York City as a backdrop, we’re taking the runway show concept to a whole new level.”
“Our looks will be lighting up the night sky on August 18th.”
The Target Kaleidoscopic Fashion Spectacular will feature men’s and women’s collections, as well as accessories, from Mossimo, Merona, Converse, One Star, Xhilaration, Pure Energy, and Liz Lange for Target.
The event is free to the public.