Irvine, CA, United States (AHN) – The “Jersey Shore” cast mates seem to have no lack of work right now, with gigs such as club hosting, interviews and other opportunities presenting themselves every day. Now, Mike “The Situation” Sorrentino is expanding his reaches into the world of fashion.
Sorrentino has been hired by fashion company Serious Pimp. Serious Pimp chairman of the board Bishop Don “Magic” Juan and president Snoop Dogg have welcomed the reality star to head up the Northeast and Miami operations for the line.
The company offers a unique blend of hip hop style and MMA-attitude, offering clothing, sunglasses and other accessories. The company is hoping that The Situation’s popularity will help bring some west coast flair to the east coast. His first task will be to add his own line of custom clothing and accessories to the line.
“We’ve expanded our presence rapidly in markets across the country and overseas,” said Serious Pimp Founder and CEO, Damian Kutzner. “The Situation’s swagger, attitude, and confidence resonates with the Serious Pimp image. We’re very excited to welcome him to the board.”
“Certainly we believe Mike is an exceptional talent and is more than able to bring west coast style to the east coast; and subsequently bring his confidence, attitude, and personal style to Serious Pimp,” said MPS Entertainment CEO Marc Sorrentino. “We’re very confident we’ll be able to blend the two coasts and bring them together through fashion.”
“I’m very excited to unveil my Serious Pimp clothing line to the public,” said Mike Sorrentino aka The Situation. “My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being ‘The Situation’ means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you.”