Los Angeles, CA, United States (AHN) – The trend-following cheap chic store Forever 21 is launching a new maternity line named Love 21. The internationally popular store, whose core shoppers are teens, is coincidentally launching the line in states where teen pregnancy rates are highest.
The line is only available in five sates: Arizona, California, Texas, Alaska, and Utah. Arizona, California, and Texas all consistently rank among the states with the highest teenage pregnancy and birth rates.
It’s unclear why Utah was chosen as one of the roll-out locations, while the marketing geniuses at Forever 21 might be hoping for a Bristol Palin effect for its Alaska stores.
The new Love 21 maternity line includes jeans, tunics, tanks, and leggings, all priced at under $20. They can also be purchased at Forever 21’s online store.
Forever 21 also recently launched the strangely-titled Faith 21, which features extended sizes for plus-size women.