London, United Kingdom (AHN) – Orlando Bloom is fronting Hugo Boss’ newest men’s scent. The “Kingdom of Heaven” star is the new face of BOSS Orange, a fragrance that is only available in Europe.
BOSS Orange is the label’s follow-up to its women scent, which was fronted by Sienna Miller when it was launched in Europe last year.
Bloom, 33, said in a statement obtained by People, “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to.”
The actor recently announced his engagement to Victoria’s Secret model Miranda Kerr, whom he started dating in 2007.