Orlando Bloom Fronts New Boss Men’s Fragrance

Written By , on July 7, 2010

Anne Lu – AHN Entertainment Contributor

London, United Kingdom (AHN) – Orlando Bloom is fronting Hugo Boss’ newest men’s scent. The “Kingdom of Heaven” star is the new face of BOSS Orange, a fragrance that is only available in Europe.

BOSS Orange is the label’s follow-up to its women scent, which was fronted by Sienna Miller when it was launched in Europe last year.

Bloom, 33, said in a statement obtained by People, “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to.”

The actor recently announced his engagement to Victoria’s Secret model Miranda Kerr, whom he started dating in 2007.

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