London, United Kingdom (AHN) – Gucci is going green. The Italian luxury brand has announced that it is going to make a few green changes, including redesigning their packing to be eco-friendly, using 100 percent recyclable FSC Certified paper.
The Italian label will now forgo the usual plastic laminate surfaces found in their tissue paper, bags and boxes. The ribbon and garment bags have been switched to cotton from the original polyester material.
They will be packing their shoes in one flannel instead of two. They will also give out gift boxes only when requested.
Also, Gucci is replacing all of its mannequins with a new version, designed by Frida Giannini, which is made with shockproof polystyrene and finished with water-based paints.
Creative director Frida Giannini was quoted by vogue.co.uk as saying, “This project proves hat you sacrifice nothing creatively when working with environmentally friendly materials.”
“The new packaging is very beautiful and evokes perfectly the combination of Gucci’s values and the traditions for which is has become renowned since Guccio Gucci founded the company in Florence nearly 90 years ago.”
“I believe we have a collective responsibility towards future generations to minimize our impact on the environment.”
The initiative will be introduced in all of its 284 stores starting this month.