New York, NY, United States (AHN) – Kate Hudson has been named the new face of Almay cosmetics. The “Nine” star will be fronting the Revlon brand’s TV, print and Internet ads later this year.
Hudson, 31, is also expected to represent Almay’s philanthropic efforts, including the Almay Rainforest Concert in New York on May 13. The concert will benefit The Rainforest Foundation, which aims to protect rainforests.
She said in a statement, “Almay is known for its fresh, effortless approach to beauty. I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman.”
“At the end of the day, we all want to have fun and feel beautiful – that’s what Almay is all about.”
Her first Almay TV and print campaign is set to debut later this year.