Los Angeles, CA, United States (AHN) – P. Diddy’s Sean John collection first hit Macy’s stores 11 years ago. Now, after over a decade of a successful relationship with the retailer, the mogul is announcing that Macy’s will be the exclusive retailer for Sean John.
Beginning with the Spring 2011 collection, Sean John will now only be available at Macy’s stores and at Macys.com. Diddy has had a lucrative relationship with Macy’s over the past decade, including starring in commercials for the store.
Sean John has been a featured brand at Macy’s since it’s debut, but his ties to the retailer go even further back. “This is really full circle for me,” Diddy said in a statement. “I started working at Macy’s when I was 16 in the New Rochelle [N.Y.] mall. I remember so vividly selling ties and dress shirts and belts and ringing them up. And now, I’m further building my relationship with Macy’s.”
But those wanting to outfit themselves in Sean John duds won’t have to wait. The current collection features striped cardigans and v-neck sweaters for men, and faux leather jackets for women.
“We are finally getting people to not put us in the urban box,” Diddy said. “This is an affirmation of that hard work. We are becoming a more contemporary brand.”