Hunt Valley, MD, United States (AHN) – Covergirl Cosmetics has just gotten a new face.
The beauty products line will be represented by music sensation Taylor Swift. The multi-platinum singer-songwriter will become the new Covergirl in advertisements debuting January 2011.
In a press release, Vince Hudson, general manager of Covergirl, described Swift as a “wonderful addition to the Covergirl family” with “fresh beauty and authentic style.”
“Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is,” Hudson said. “She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”
Swift said she was very excited about being picked to be the new Covergirl rep.
“I have admired many of the Covergirls since I was a little girl… great artists and actresses who are confident and still themselves,” she said. “It’s like a dream come true to be a part of the future of Covergirl.”
The 20-year-old follows in the footsteps of beauties such as Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. More recently, Covergirl has been represented by spokeswomen like Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.
The business move is just the latest in a long line of achievements for Swift, who has been continually successful since her 2006 debut in the country music world. Her second album “Fearless” set a record for its staying power on the Billboard Top 20, spending more weeks on the list than any album in the past decade. “Fearless” was also selected as Country Album of the Year by the Grammy Awards, the Country Music Association, the Academy of Country Music and the American Music Awards, also winning the distinction of Album of the Year for all genres at the Grammys. Also, Swift recently became the youngest-ever winner of the CMA’s Entertainer of the Year.