Los Angeles, CA, United States (AHN) – ABC and Fox reportedly refused to run a lingerie ad featuring a plump model on air. However, the networks fired back at Lane Bryant for seeking publicity over a non-existent issue.
The retail clothing company for plus-size women claims that the alphabet network refused to air their lingerie ad during “Dancing with the stars,” for allegedly baring too much cleavage.
But the label thinks the network bosses were just being prejudiced.
A source told the New York Post, “The cleavage of the plus-size models, they said, was excessive, and we don’t think that’s the case. It certainly appears to be discrimination against full-sized women.”
The said ad was to be the campaign launch for Cacique, its new lingerie line. In it, a plump model gracefully shows off her curves in lingerie, while a voice over says: “Mom always said beauty is skin deep. Somehow, I don’t think this is what mom had in mind.”
Lane Bryant also claimed Fox network originally rejected the ad, but changed its mind when it was pointed out that a sexy Victoria’s secret lingerie spot starring a skinny model aired on “American Idol.”
The source added, “They wouldn’t run the ad, but have you seen the Victoria’s Secret spots? If you saw the Victoria’s Secret spot and our spot, you’d see nothing different.”
The company then made noise by streaming the commercial on their website with the headline: “The Lingerie Commercial FOX and ABC Didn’t Want Its Viewers To See.”
Fox denied the allegation, saying the ad wasn’t treated any differently from Victoria’s Secret. It added to BrandWeek.com that VS complied with the requested edits to meet their standards and it was aired on the 9 p.m. “Idol” slot, not at 8 p.m.
The network apparently agreed to air the LB ad even though it refused to make the requested edits during the last 10 minutes of next Wednesday’s “Idol” show at 9 p.m.
ABC is also countering LB’s allegations, telling the website, “Their statements are not true. The ad was accepted. Lane Bryant was treated no absolutely no differently than any advertiser for the same product.”
“We were willing to accommodate them, but they chose to seek publicity instead.”