New York, NY, United States (CNS) – Madonna is launching an affordable teen clothing line for Macy’s. The pop superstar, in partnership with Iconix Brand Group, Inc., has announced its first direct-to-retail license agreement with the department store giant.
Called “Material Girl,” the line was inspired and designed by Madonna and 13-year-old daughter Lourdes, along with Iconix’s in-house fashion department. It will feature back-to-school apparel collection just in time for the start of the new school season.
The line will also showcase footwear, handbags and jewelry that retail from $12 to $40.
Macy’s chief merchandising officer, Jeff Gennette, said, “We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer.”
“Material Girl” will launch in approximately 200 Macy’s stores and online in August this year.