New York, NY, United States (CNS) – Alexa Ray Joel has become the new face of Prell shampoo, twenty years after supermodel mom Christie Brinkley starred in its ads. The 24-year-old singer-songwriter will be appearing in the print and TV ads for the hair product.
She told Page Six in a statement, “I am so excited and honored to be named the new face of Press – especially following in the footsteps of my mother, who was a Press girl.”
Her spokeswoman added that the Prell campaign ad is Alexa’s first. It will be shown on print and on TV in the spring and summer, with a fall campaign in the works.
Page Six also cited sources that said while Alexa was thrilled with the idea of succeeding her mother, she signed up because the deal also stated that she will provide music for the soundtrack.
Brinkley fronted the campaign in 1986 while still being married to Alexa’s dad, Billy Joel.