New York, NY, United States (CNS) – Sonia Rykiel will debut a new knitwear collection at H&M in February. The Sonia Rykiel pour Knitwear and accessories collection will premiere in stores on February 20 and will feature everything from multi-stripes and rhinestones to the little black dress.
“After our lingerie collaboration, I wanted to get to the heart of the brand by offering a joyful, 100% knitwear collection,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel. “Knit is the essence of Sonia Rykiel and an absolute must for all women.”
“Knits were my destiny. I have always loved them. When I was a little girl, my mother knitted for me little black sweaters – which of course were impossible to find. Knits are happiness itself, a way of working on the body and playing with colors. They represent true freedom. A knit wraps and attaches. Every day, it wraps its sleeves around my neck and we vow to each other eternal love! I love the idea of this game and this passion, hand in hand with H&M,” says Sonia Rykiel.
The new collection will be featured in 200 H&M stores worldwide, which is more than any other previous designer collaboration and also features a collection for little girls.
“Sonia Rykiel is about graphic stripes, color combinations and even cuts. Her collections are always very feminine and so chic. This collection is the essence of Sonia Rykiel style. It’s body conscious but never too obvious and always flattering. The details are all about bows, frills and rhinestones. The fine knits are so comfortable and easy to wear,” says Margareta van den Bosch, creative advisor of H&M. “The collection is classic Sonia Rykiel and very, very NOW.”