Los Angeles, CA, United States (CNS) – Candie’s announced today that it renewed its partnership with pop star Britney Spears to promote the company’s brand for another year. Available exclusively at Kohl’s department stores, Spears will appear in Candie’s marketing campaigns throughout 2010.
During 2009, Candie’s saw sales surge with Britney Spears as the face of the brand. Among promotions were ads during her sold-out “Circus” shows, online and in-store advertising, and even Spears sporting different Candie’s looks in her music video for “Radar.”
“I had a great experience working with Candie’s and Kohl’s last year and I am thrilled to be asked to sign on again for a second year,” Spears stated on the re-newed partnership. “We’re planning some very cool photo shoots and I can’t wait for my fans to see them.”
Candie’s will reveal details on its Spring 2010 marketing campaign next month. Meanwhile, Spears is beginning work on her seventh studio album, due out in stores later this year.