Los Angeles, CA, United States (CNS) – Katy Perry, Avril Lavigne, and Jenna Fischer have been announced as the new spokespersons of the anti-acne company Proactiv Solution. The singers and the actress are set to appear in the brand’s commercials beginning next month.
As was done in the past, the trio of beauties will be paid handsomely for their efforts in promoting the product.
Company executive Ben Van de Bunt told WWD, “We are paying people consistently with what we have done in the past, which is millions of dollars.”
Perry, Lavigne, and Fischer – who join previous brand endorsers such as Jessica Simpson, Hayden Panettiere, Lindsay Lohan, Julianne Hough, and Jennifer Love Hewitt – will be seen in commercials ranging from 30 seconds to two minutes long starting next month. The ads will air worldwide over the next year.