New York, NY (CNS) – Beyonce is turning up the heat with her very first perfume. The “Single Ladies (Put a Ring On It)” hitmaker has announced the launch of her scent, Beyonce Heat.
With the tag line “Catch the Fever,” the new scent’s ads feature a “steamy and dewy” Beyonce in a sexy red satin dress.
The scent has “top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber,” according to WWD.
The songstress, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Diamonds fragrances, told the website that she has been behind the Coty perfume’s conception, from its bottle design to its name.
She drew the name from her past tours, saying a lot of her performances had fire involved. As for the bottle, she incorporated her favorite colors, red and gold, to an antique-looking container to make it look like it’s on fire.
Beyonce Heat, which will debut in February, will retail from $39 to $59 for the eau de parfum and $24 for the Gold Sparkling Body Lotion.