Los Angeles, CA (CNS) – The American Family Association is once again on the hunt for retailers who are opting out of using the word “Christmas” for holiday marketing.
AFA President Tim Wildmon said, “We’re in this fight because we are disturbed by the increasing secularization of our culture in general and Christmas in particular. We’re gratified that Gap has responded to the thousands of phone calls, emails and petitions from Americans who share our concerns. We hope to engage Gap in dialogue over this next year, so we can move them from our ‘Naughty’ category into our ‘Nice’ category, just like we did with Sears and Lowe’s.”
Last year, Gap issued this statement to Christmas shoppers in response the attack: “Gap recognizes that many traditions are celebrated throughout this season and we feel it is important to display holiday signage that is inclusive to everyone.”
The Association is now targeting other “recalcitrant” retailers. Randy Sharp, AFA’s director of special projects, indicated that the Association sent certified letters to both Best Buy and Dick’s Sporting Goods.
His statement said, “We’re urging them to include ‘Christmas’ in their seasonal advertising. We’ll see what kind of response we get, and decide on the next step from there. Consumers have lots of options when it comes to buying electronics and sporting goods, and we think they’re going to want to buy them from merchants who show respect for Christmas in their appeal to shoppers.”