Milan, Italy (CNS) – Madonna has been tapped as the new face of Dolce & Gabbana for their upcoming spring/summer 2010 collection ad campaign. The Italian designers announced that the “Material Girl” will front their brand for the season.
According to the duo’s Swide.com online magazine, the designers – Stefano Gabbana and Domenico Dolce – will be returning to their Italian roots with the new collection. They will evoke the brand’s strong heritage and revisit iconic pieces such as the corset.
Madonna’s role in the new campaign seems only fitting as she embodies both the strong sensuality of the brand and she shares an Italian heritage with Dolce & Gabbana.
The campaign was shot in New York last week by photographer Steven Klein.