New York, NY (CNS) – Singer Usher is delving into the scent industry.The musician and actor is now adding fragrance designer to his resume. The hitmaker introduced a new fragrance for men titled “Usher VIP” through Elizabeth Arden.
The new men’s fragrance is now available in stores across the country. The “Usher VIP” print campaign was shot in Los Angeles at the Sunset Towers by famed photographer Mario Testino.
“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire. VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.”
“With Usher’s recent accomplishments over the past few years, he wanted to create a new refined fragrance that would represent new ways for him to express himself to his fans,” said Art Spiro, Executive Vice President, Liz Claiborne Brands, Elizabeth Arden. “Through Usher VIP, Usher has captured the essence of his self-assurance and poise and utilized it to create a fresh and masculine scent to allow all to be a VIP.”
Usher will be releasing a new album due out in stores in December titled “Raymond vs. Raymond.”