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from the October 2009 Issue

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Mary-Kate And Ashley Olsen Launching Mid-Range Collection For J.C. Penney

New York, NY (CNS) – Mary-Kate and Ashley Olsen are launching yet another fashion brand. The pint-sized moguls are expanding their ever-growing empire with a new middle market-ranged collection from J.C. Penney.

“Olsenboye” is the twins’ first foray into the middle market. They already have mass market collection sold at Wal-Mart, while their upper class ranges, “The Row” and “Elizabeth & James,” have more exclusive prices.

The new collection is a junior’s line exclusive to J.C. Penny. It will be available on the retailer’s website and 50 of its stores starting on November 6 for a limited time. A full launch will be held in the spring, WWD reports.

Items for the range include casual sportswear and accessories, such as denim, bottoms, tops, dresses, handbags, shoes, and jackets. They are expected to retail from $20 to $50 and will cater to girls of all sizes.