New York, NY (CNS) – Wilhelmina International, Inc. will be representing singer and actress Fergie, who is partnering with Avon Products, Inc. The “London Bridge” singer will be helping to develop a new fragrance that will be released globally in August of 2010 and in the U.S. in November of 2010.
“I’m so excited to partner with Avon to develop my first-ever fragrance,” Fergie commented. “I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.”
The Black Eyed Peas songstress will be making her first appearance for Avon on October 27 at the Avon Foundation for Women Annual Gala Event in New York City, an event that helps celebrate champions who are changing women’s lives. Fergie will also perform at the gala.
“We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman,” says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. “Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make their dreams come true – a message that is at the core of the Avon brand.”
Other celebrities that have partnered with Avon include Reese Witherspoon, Patrick Dempsey, Courteney Cox, Derek Jeter and Christian Lacroix.