The Tory Burch Spring 2010 presentation was my last stop on my way out of town during New York Fashion Week. As I’m increasingly finding each season, Burch’s collection was a fun combination of uptown chic with a rock-and-roll edge that’s given a polished appeal. Critics who dismiss the designer as a safe staple for colorful tunics and logo flats are really missing out, because the closer I look at the details of Burch’s designs the more interested in them I become.
Being a less preppy sort, personally, I’m immediately drawn to the studded leather skirt (and okay, everything studded), over-the-top sparkly party blouses and dresses and chunky jewelry Burch put on display. But more classic types will find plenty of well-cut neutral basics and pops of bright color to satisfy Burch’s usual niche as well. This is a smart strategy of holding on to enough of one’s signature aesthetic for your usual fan base while adding in touches of something different to draw in new customers. That Tory’s a smart cookie.