New York, NY (CNS) – Fashion retailer H&M and designer Sonia Rykiel are teaming up for the 2009 holiday season and for Spring 2010. This will be the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women.
The new exclusive pieces for the holiday season will be launched in 1,500 H&M stores worldwide on December 5. The new collection will also be available in Sonia Rykiel’s major boutiques around the world.
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colorful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel in a press release.
The spring 2010 collection will include an iconic knitwear collection for women and girls which will be accompanied by playful accessories. It will launch in around 250 stores on February 20 of 2010.
“Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity – as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show – and in that spirit this collection is all about reveling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop,” says H&M creative advisor Margareta van den Bosch. “It’s a wonderful highlight for our main collection.”