New York, NY (CNS) – The women’s retailer Coldwater Creek is helping to raise money for the Susan G. Komen for the Cure by rolling out the pink carpet for “Blue Jeans in Pink.” The star studded, month long fashion fundraiser will help to celebrate National Breast Cancer Awareness Month.
The fundraiser will feature a contest with 16 pairs of blue Coldwater Creek Knit Jeans that have been custom decorated with a pink theme by celebrities from television, film, music, sports, fashion and the culinary arts. Starting October 1 until October 31, customers can enter to win the pair of jeans of their choice.
Celebrities taking part in the decoration have been affected by breast cancer in some way and include Sarah Chalke, Rocco DiSpirito, Bob Harper, Mary Hart, Marg Helgenberger, Faith Hill, Susan Lucci, Andie MacDowell, Misty May-Treanor, Debra Messing, Nancy O’Dell, Ana Ortiz, Sam Saboura, Gabrielle Union, Ambassador Nancy G. Brinker – founding chair of Susan G. Komen for the Cure and Georgia Shonk-Simmons, President and Chief Merchandising Officer of Coldwater Creek.
“Supporting Susan G. Komen for the Cure has become a passion for Coldwater Creek,” says Georgia Shonk-Simmons, President and Chief Merchandising Officer of Coldwater Creek. “Blue Jeans In Pink, which coincides with National Breast Cancer Awareness Month, is our newest among the many fundraising programs we execute in support of Komen for the Cure every year. We are thrilled to be launching this program with the support of Nancy G. Brinker and are grateful for the participation of all the wonderful celebrities who are helping us to make this a huge success.”
Coldwater Creek is also matching donations from the Blue Jeans In Pink program of up to $100,000 to Susan G. Komen for the Cure. Consumers can enter to win the jeans at www.coldwatercreek.com/komen or at any Cold Water Creek store across the country.