Las Vegas, NV (CNS) – The Hard Rock Hotel and Casino in Las Vegas hosted John Varvatos’s celebratory party for the grand opening of his boutique, with a special live performance by legendary rock group Cheap Trick.
The men’s wear designer has a 3,000 square foot boutique in the Hard Rock, which includes a stage with state of the art equipment for planned events and spontaneous jamming sessions for browsing rock stars and shoppers alike.
Not only does it supply all of Varvatos brands (Collection, Star USA and Converse), but it also holds the range of his James Trussart guitars, exclusive to the Nevada store. These high end, custom shaped metal guitars have been collected in the past by well known figures such as Billy Gibbons of ZZ-Top, Joe Perry of Aerosmith, and Rick Neilson of Cheap Trick.
John Varvatos launched his collection of tailored clothes and sportswear in 2000. This has then lead to an entire men’s lifestyle range that includes footwear, bags, belts, eyewear, limited edition watches, men’s and women’s luxury skincare and fragrances, as well as the younger John Varvatos.