West Chester, PA (CNS) – Jessica Simpson is set to star in print and TV public service announcements that support breast cancer awareness. “FFANY Shoes on Sale” breast cancer fundraising event live broadcast will air October 13.
Multimedia retailer QVC and Fashion Footwear Association of New York (FFANY) have united to help breast cancer research. This year, more than 100,000 pairs of shoes from more than 100 brands will be sold at half the manufacturer’s suggested retail price.
The net proceeds will benefit research and education institutions.
Simpson said, “It is so important that we help support the amazing institutions working to educate consumers on this deadly disease. Having personally seen the effects breast cancer can have on loved ones, I am thrilled to lend my support to such a worthy cause.”
The singer-actress will also offer a selection of her own footwear line during the “FFANNY Shoes on Sale.”