Multimedia retailer QVC has had a big presence in the tents this season with a booth in the lobby, a blogger reporting on runway trends, and tweets and Facebook posts from some of the hottest shows. (If you’re clicking over to twitter and Facebook, be sure to follow @papierdoll and become a fan of our Facebook page as well!)
Check out looks from their runway show, styled by Rachel Zoe pictured above, at this link. QVC has been letting the fashion world know that it’s not all Slankets and Marie Osmond figurines by publicizing their collaborations with designers like Isaac Mizrahi (coming this fall), a line from Rachel Zoe (available now) and Erin Fetherstone (on this Wednesday.) I’ve always enjoyed when QVC worked with fashion reality-TV names like Chloe Dao from Project Runway (I have two of her dresses for QVC) and Clinton Kelly from What Not To Wear.
So maybe I shouldn’t have been so surprised at the fun celebrities at the QVC cocktail party! That QVC made it’s name with television made it a perfect match that so many television personalities were in attendance. Sidling up to the bar next to Zach Morris (Mark Paul Gossalar) was a surreal experience, though not as exciting as meeting Weeds star Justin Kirk. Morris, Kirk and former InSync-er Lance Bass were all hotter in person than they are on TV. Gretta Monahan (The Rachel Ray Show style correspondant), Joanna Garcia (from the short-lived but entertaining, heartfelt Priveledged and soon to appear on Gossip Girl), the craziest Bravo Real Housewife of them all – New Jersey’s Danielle, Hilary and Hayley Duff and Amanda Bynes all looked cute at the party.
QVC on-air host Albany Irvin shoots a post-show segment as the runway is being torn down. I’m actually staying in the same hotel as Albany and have seen her looking stylish all week, she may be my new favorite QVC host.