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from the August 2009 Issue

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Bebe Launches New Fragrance Using In-Store Air Freshener Delivery System

Milwaukee, WI (CNS) – Fashion retailer and women’s contemporary retailer, bebe stores, inc., is sending out a whiff of their new fragrance to customers across the country. The company has partnered up with Prolitic, one of the leaders in air-freshening technology, to waft the new “signature” fragrance throughout select areas of bebe’s stores.

The stores will use the Air/Q Adjustable Room Air Freshener to pump the fragrance in a small, five-inch cube that can be hidden away. The intensity level of the fragrance can be set from 1 to 50 and can be programmed to start and stop at various intervals throughout the day.

“Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance,” explained Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development in a press release. “This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself — a very powerful combination.”

“With Prolitec’s innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent,” commented Manny Mashouf, Chairman & CEO, bebe stores, inc. “This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual manner and, based on initial results, we are encouraged by the overwhelming response.”