New York, NY (CNS) – Department store giant Bloomingdale’s has wrapped up the filming of its five short films, which will debut in September. The 3 to 5-minute films, called BFLIX, will be shown in also Bloomingdale’s stores and on its website.
The short films, produced by Bloomingdale’s along with Young Indies Films, range from romance to generational relationship. They were shot and produced entirely in New York City in 15 days in preparation for the store’s fall fashion campaign titled “Lights; Camera; Fashion.”
Executive VP of Creative Services Jack Hruska said, “Part of what is uniquely Bloomingdale’s is the new talent we try to uncover and showcase to our customers.”
“Whether in fashion or home, or in this case, entertainment coming from emerging filmmakers, we love presenting up-to-the-moment experiences in our stores.”
Though the films will cast the store in a cinematic light, they are not about shopping. Hruska said that the project celebrates the spirit of independent film, and that the store just provided a platform for young directors to showcase their work.
Shoppers at the upscale department store will have chance to vote for their favorite BFLIX film through text messages. The winning director will go to Film Independent’s Spirit Awards in Los Angeles.
The BFLIX films and their directors:
- “The Love Game” by Andrew Hunt
- “My Adventures in Ladies’ Undergarments, 4(th) Floor” by Antonio Campos
- “Recession Special” by Emily Abt
- “Tall Enough” by Barry Jenkins
- “Tea for three” by Amy Redford