Los Angeles, CA (CNS) – Ludacris is joining the celebrity fragrance bandwagon. The rapper recently inked a deal with Procter & Gamble to launch his own scent through the company’s TAG range.
“Get Yours” is part of the company’s “Signature Series” of celebrity scents that already include scents from NBA player Carmelo Anthony and skateboarder Rob Dyrdek.
Ludacris’ scent will compete with Anthony’s and Dyrdek’s, and the most sales will win money for charity, according to BallerStatus.com.
Meanwhile, he will next be seen in the upcoming sci-fi action flick “Gamer” alongside Gerard Butler, Kohn Leguizamo and Allison Lohan. The film, about death row convicts made unwitting players in an online game, will be released September 4.