New York, NY (CNS) – Donna Karan is bringing fashion forward to a whole new level. The designer has teamed up with Apple’s iPhone to bring a new app to fashion lovers.
DK now has a new iPhone app in the Apple iTunes App Store that was launched on August 7 to coincide with the Donna Karan Fall 2009 Collection. The new application lets customers create a “wish list” of items that can be forwarded to a personal shopper.
“With me, it’s never just about the clothes. It’s about a lifestyle and commonality that I share with my consumer. This iPhone application is the modern evolution of the time I spend with my customers in the dressing room. Only now I can reach a world of women immediately, speaking woman to woman about clothes, objects of desire and personal passions. There is nothing faster, more mobile or more advanced in communication today,” said Donna Karan in a press release.
The app was designed in partnership with Atimi Software. Scott Michaels, vice president of Atimi, talked about the new app saying, “The design method applied to the iPhone application was to truly allow Donna Karan to connect with her clients in as personal a way as possible. Every aspect was held up to the light to ensure it met the design objectives and had the level of polish and quality that is inherent in the Donna Karan brand.”