Chicago, IL (CNS) – Teenagers across the country will now have a new designer to check out for the latest in Prom dresses and styles. Dana Mathers, an Australian designer based out of Perth, is launching her new collection FAMA at the National Prom Market Chicago from August 6 through August 11.
“The starting point for all my designs is to create a sensational experience for girls who wear them. It’s about the WOW factor,” she said. “Prom is really big in Australia and our girls are very influenced by what they see on the Hollywood red carpet and on popular U.S. television shows,” she said.
“They want to look like glamorous celebrities – they certainly don’t want to look like schoolgirls. Prom is an event and events are all about being in the spotlight.”
The new collection offers both long and short styles in a variety of fabrics in solids and prints and embellishments including crystals and embroidery. To view the designs, go to www.danamathers.com