Los Angeles, CA (CNS) – AMC and Banana Republic are teaming up to help celebrate the upcoming third season of “Mad Men” by featuring a marketing campaign with the show’s imagery in all of the retailers North American locations.
From July 21 through August 11, Banana Republic will feature mannequins dressed in modern takes on classic, iconic 1960s style, along with “Mad Men” imagery and season three tune-in details. A Style Guide put together by the retailer will describe the character profiles and images alongside new looks that Banana Republic is featuring.
“It is incredibly rewarding that ‘Mad Men’ is recognized for its unique story-telling style, and is also satisfying that the show has helped inform and shape popular culture. The iconic 1960s style depicted in ‘Mad Men’ is unquestionably a character in the show, and the Banana Republic partnership is testament to the broad influence the series has had on the world of design,” said Charlie Collier, president and general manager of AMC in a press release.
“This unique marketing campaign offers an enormous nationwide platform to showcase the August premiere and further underscores how the appeal and relevance of this AMC original series continues to grow.”
Fans will also have the chance to win a walk-on role for an upcoming episode along with a $1,000 gift card from Banana Republic. To enter the contest, shoppers can pick up their ticket at one of the stores and use the code found on it to enter the casting call online.
The season premiere for “Mad Men” is Sunday, August 16 at 10:00 pm EST.