New York, NY (CNS) – Model Bar Refaeli, known for her sexy Sports Illustrated cover and spread, will be the new face of clothing and accessory company Rampage.
Refaeli will be seen in the upcoming 2009 marketing campaign, which replaces previous spokes model Gisele Bundchen. Elle, Lucky and Cosmopolitan will all feature the new ads, along with billboard and online advertising.
The campaign was shot by photographer Gilles Bensimon at a mansion in Los Angeles. In the pics, Refaeli is seen wearing Rampage clothing, accessories, intimates and footwear.
Dari Marder, the chief marketing officer for Rampage, commented in a press release, “We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her. Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”