New York, NY (CNS) – The hotly anticipated Anna Sui-designed clothes inspired by the teen series “Gossip Girl” outfits will still be sold at Target stores, but it will no longer carry Serena and Blair lines.
Sui’s Target collection was supposed to carry the “Gossip Girl”-themed line for the store. There was even a scheduled shoot for a party scene at Sui’s flagship store in SoHo last week, with the models wearing the Target clothes.
However, Target pulled out at the last second.
According to the New York Daily News, the retailing giant thought that being associated with the show wouldn’t be good for them. The show frequently features drugs and promiscuous sex, and the characters were apparently not the best role model for the teens.
The Anna Sui Target collection will still be a go, but there will no longer be a Serena, Blair, Jenny and Vanessa labels.
With the unexpected development, the producers of The CW show are understandably furious after Target bailed on them.
Target’s marketing team is now in the process of figuring out how they will rebrand the collection.