Milan, Italy (CNS) – Italian fashion house Dolce & Gabbana are making their wares accessible to online buyers with the opening of their new website. Showcasing couture goods to more than 31 international markets, www.dandgstore.com is the company’s newest venture aimed at beating back recessionary woes and maintaining interest in its high street fashions.
Spliced into men and women sections, the layout includes drop down menus which display a dizzying selection apparel and accessories. The site also affords browsers a chance scope out D&G’s Winter 2010 collection.
Co-founder Stefano Gabbana told WWD.com: “The online boutique is like a game. It’s a fun and immediate way to shop, without space or time limitations. We are confident it will get people even closer to D and G’s dynamic universe.”
Simple, chic and accessible seem to be long forgotten standards in the fashion industry. Dolce & Gabbana want to restore those principles and bring a more populist ethos to their workmanship.
The design duo is acutely aware that cash-strapped consumers are searching to maximize their expenditures. In this sluggish economy value means everything.
In the same interview, creative partner Domenico Dolce chimed in: “The idea is to peel off the superfluous because there are too many clothes, too many seasons, too much advertising, too much of everything that is tacked onto the final price. We want to go back to how things were 20 years ago. It’s about drawing the line. This is the only way to save the market and our companies. It’s time to turn the page.”