Los Angeles, CA (CNS) – Beyonce’s House of Deréon is expanding. The pop superstar and her mother, Tina Knowles, are together launching a new label, Sasha Fierce for Deréon.
The new line is inspired by Sasha Fierce, Beyonce’s on-stage alter ego which inspired her latest album, “I Am.. Sasha Fierce.” Some of the looks previewed in the collection look like outfits Beyonce (or is it Sasha Fierce?) has recently performed in, including a black mini-dress with accompanying glove.
The new label focuses on junior apparel and will include sportswear, outerwear, shoes, handbags, jewelry and more. The items are expected to begin appearing in stores by the end of summer in time for back-to-school shopping.