Los Angeles, CA (CNS) – Paris Hilton is expanding her scent empire. The heiress is going to launch her sixth fragrance called “Siren” next month.
The new scent is described as a tropical fragrance with a hint of vanilla bean and creamy musk. The 28-year-old “Simple Life” star appears as a mermaid with gold fish tail on the ad campaign for the product.
Hilton said of her new scent to Hollyscoop, “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”
“Siren by Paris Hilton” from Parlux follows her previously released fragrances: “Paris Hilton,” “Just Me,” “Heiress,” “Can Can” and “Fairy Dust.” It will sell for $45 when it hits stores in July.
Meanwhile, the heiress has reportedly posed “provocatively” on a Dubai beach. Hilton is in the United Arab Emirates city to shoot the Middle East version of her reality show “My New BFF.”
She was allegedly forewarned by the producers of the show to abstain from wearing revealing outfits, but Hilton still opted to wear a skimpy two-piece for a photoshoot.
A source told U.K.’s The Mirror, “Paris had made a big public speech, saying how much she loved the Middle East and respected its culture. But the following day she was prancing around on the beach in her bikini and posing provocatively.”
“Bosses warned her Western tourists have been jailed for flouting the rules.”
Hilton denies the reports, saying via Twitter, “One of my friends just called me from back home and asked if I got in trouble for wearing a bikini at the beach here and once again – FALSE.”